Having a look at the role of global trends in the food and beverage sector.
With the growing impact of social media, the globalisation of food culture has had a noteworthy influence on the beverage and food industry. These days it is becoming common to see consumers welcoming global flavours and customs, far from their country of origin. Ingredients such as matcha, a cultural staple in Japan, are now extremely trendy and have acquired a cult following around the globe. The CEO of the investment fund with a stake in Blank Street, for instance, would acknowledge the popularity of matcha, with many coffee bars and drinks brands wanting to include it into their menus. Not just does this trend represent a valuable piece of culture but it is savored for its antioxidant properties and caffeine content, making it a popular and fast-growing trend among tea and coffee fans. As a matter of fact, a lot of the latest food and drink trends have shown influence from various cultures worldwide.
Recently, the drinks sector has seen a significant shift towards wellness, showing an extensive customer interest in healthy lifestyles. Nowadays beverage industry trends are focusing much more on health trends along with physical fitness movements around the world. Beverages are no longer just for hydration or indulgence, but they are now coming to be increasingly important for supporting health functions which include energy levels, gut health and resistance. This has led to a rise in beverages that include health enhancing components in addition to low or no-sugar options. Furthermore, plant-based alternatives have ended up being an incredibly popular innovation in both supermarkets and cafes. This trend has been essential for supporting the dietary requirements of many people as well as for supporting specific lifestyle and ecological trends. The co-founder of the parent company of Vita Coco would here verify a growth in plant-based food trends today.
There are a variety of social movements that are shaping current customer trends in the drinks business. One of the most substantial shifts in the drinks sector is the increase of non-alcoholic beverages. As consumers become more health conscious, there has been a rise in demand for more advanced, alcohol-free drink choices, such as botanical spirits to premium non-alcoholic wines and beers. In parallel, sustainability has also end up being a major pattern in consumer interests. The co-CEO of the activist investor of Pernod Ricard would know that sustainability plays an important role in many areas of manufacturing. This is driving innovation from providing eco-friendly product packaging to adopting regenerative farming practices in the supply chain. Regional sourcing is another sustainability strategy which is acquiring traction throughout global communities as a means for reducing carbon footprints while better supporting regional communities and produce. Collectively, these trends represent a bigger cultural shift towards more conscious consumption overall.